When the term social media is mentioned, Facebook and Twitter comes to mind, but what is social media exactly? Let’s break it down into simple terms.
The ‘social’ part refers to interacting with other people.
The ‘media’ part refers to forms of communication tools like the Internet, the radio, the TV.
Social media is a web-based communication tool that enables people to interact with each other, to share and consume information. We think that it is a pretty broad term for something that is still redefining itself in accordance with the development of technology.
Technology has become an ‘innate’ part of our lives
Young couples at dinner pull out their smartphones to check messages even before looking at the menu. Commuters on the LRT watch K-dramas with their plugged earphones, eyes always on their phones. Even drivers have their attention taken away by message pings and app notifications. Men and women, young and old are spending their days glued to their smartphones!
- The overly convenient smartphone
Our smartphones have become a part of our lives as we use them to do just about anything. We use apps for navigation, to play music, for gaming, to be our fitness coach, even as a reminder to drink water. The overly convenience of smartphones offers endless possibilities for businesses. With over 3 billion social media users, businesses should seize this opportunity to engage with your targeted audience.
- Digital interaction today
The way we communicate today revolves around devices and technology. Social media plays a major role because we don’t just get information from it, but we interact with it while receiving information. Won’t you agree?
It’s so easy to respond on social media with a like, a vote or a comment. It offers anonymity to everyone to be whoever and to express whatever they think. So, although there may be false accounts, spam enquiries, keyboard warriors… Your real customers today are also using social media to stay connected with your brand. That’s just how news and information go about today, this is our current word-of-mouth!
- Keeping in touch
Social media has also enabled us to keep in touch with many friends (hundreds and thousands of them!) conveniently via one platform. We react and comment on social media to stay connected. Businesses can also use it to form similar connection with your customers. The real-time response factor too presents many new opportunities for brand engagement. This is something not available to consumers before, they can now give their instant feedback or enquire about your product and services via social media.
Here are a few ways you can use social media to boost your businesses.
5 Ways You Can Use Social Media to Elevate Your Businesses:
1. A picture paints a thousand words
The Internet has revolutionized the way we publish and consume information. We can now mix text with other media like pictures and videos, which has led to the birth and success of brands like YouTube, Instagram and DailyMotion. Is your brand using visuals or videos that are eye-catching for your social media postings?
2. Words (captions) play a key role
Although visuals may be the first to grab the attention of social media users, nailing the caption for your visual is just as critical as the photo (or video) itself. That’s because those few lines of text help to provide context and help to showcase your brand’s personality. And don’t forget to follow up with a call-to-action button to close the deal.
3. Humanize your brand
According to a UK study from Trinity Mirror Solutions, more than half of adults do not trust a brand until they see “real-world proof” that the brand is keeping its promises. Brands got to have that human factor to connect with customers—and potential customers. What are your brand values? How are you looking out for the best interests of your customers and employees?
Brands like TOMS uphold their One for One value, with every product sold, they will help a person in need. KFC ensures that all their food is finger-lickin’ good. Nike upholds their concept of “Just do it” with inspiring stories of athletes and innovative apparel and footwear. The ability to create a real human connection is one of the key benefits of social media for any business. People want products and services that work, so it’s time to showcase how your product can benefit them.
4. Engage social media influencers
Research from Nielsen, Carat, and YouTube shows that collaborating with an influencer gives your brand four times more lift in brand familiarity than collaborating with a celebrity. In our digital world today, word of mouth has transitioned into many types of communication. Word of mouth now can be a Facebook Message or a Tweet or a YouTube share, it has evolved from face-to-face conversation to a digital medium and it drives 20 to 50 percent of purchasing decisions.
When you get people talking about your product or company on social media, you build brand awareness and credibility. One key way to drive social word of mouth is to engage with social media influencers. Why? Because they are people who have a large following and they are able to draw the attention of their following to your brand.
5. Direct customer and audience engagement
Today, social media gives brands the opportunity to interact directly with customers and fans. Unlike traditional media, which offers only one-way communication, social media is a two-way street. Fans and brand lovers expect brands to be available on social media as they prefer direct communication. A fast response is now the standard for social media customer service today.
Don’t be left behind — Get Social!
If you want more customers and followers, you must be engaged and connected. Respond to comments and questions in a way that’s appropriate to your brand, use social media to monitor what people are saying across the social web. There is a good chance that your company be left behind if you do not invest in social media when executing your overall marketing strategy.