Online shopping is one of the most used channels by consumers today. We buy clothes, beauty products, gadgets, basically anything via the online platform. Malaysia Online Business Expo (MOBE 2018) is bringing online shopping to reality, providing a platform for online businesses to physically exhibit and sell products/services.
With an estimated footfall of 50,000, MOBE 2018 will be held within one of Malaysia’s most popular shopping mall, Mid Valley Megamall at the Mid Valley Exhibition Centre (MVEC). Over 100 exhibitors will be gracing this all-inclusive online business fair.
Online Shopping Today
Can you guess what was the first item sold online protected by encryption technology?
Well, it was a CD of English musician Sting’s Ten Summoner’s Tales. 21-year-old Dan Kohn got his friend to pay $12.48 to get the CD shipped with a credit card on 11 August 1994. This transaction is said to be the first successful online shopping transaction in history. That said, online shopping has had about 24 years of development since then.
Today, online shopping has created great conveniences, endless business opportunities and has transformed how we get our daily goods and services. We can shop at our convenience anywhere, anytime using our devices, avoid the long queues for checkout and the hassle of finding a parking spot altogether.
With just a few clicks, we can sit back and relax while the goods make their way to our doorstep. Indeed, many parts of our lives today revolve around online transactions. However, there’s a noticeable change in how different generations of consumers have different shopping preferences. Younger generations like Gen Y and Gen Z prefer to communicate digitally using online platforms. Hence, a change in spending habits is on a rise, as information transfer revolves around social media sites, marketplaces, blogs and shared services.
Consumers are looking for ‘meaningful’ brands, products and services. We are unique individuals with different personalities, traits and interests. Businesses today need to adapt and determine how their brands contribute to the greater wellbeing, our society and global issues.
Let’s face it, communication through the screen has its notable downsides. For example, when goods do not magically arrive at your doorstep. It can be a real hassle to request for refunds via chat bot messaging, don’t you agree? Hence, it is important to have a platform that connects online sellers and buyers because face-to-face interaction is still the essence of meaningful relationships. Whether it is a relationship formed online or offline, neither one can stand alone in our digital world today.
SuperAnt team will be at MOBE 2018 giving out Free Digital Health Check to help business owners get to know more about your digital asset performance. Come and meet us for a Free consultation for Digital Marketing services.