Ask yourself, “How do I keep up with today’s fast-paced economy?” Trends come and go, are your business adapting to the swift changes? The internet has enabled consumers today to look up for things in a matter of seconds. Although traditional media remains an integral part of our lives, SMEs need to integrate new technology into businesses today to stay competitive.
Not sure how to go about it? The best way is to start with a website for your business. Why a website, you may ask. A good website will be an engaging platform to inform, educate, market your product and services clearly to your consumers.
Build your brand—gain credibility
Today, more and more consumers use the internet to search for the products or services they need. SMEs will gain branding credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but have not been updating or managing it, please consider having it professionally redesigned and updated with your current promotions.
Inactive websites are a waste of space and investment, SMEs need to pick up basic knowledge on how to manage your own website to maintain a professional image which will inspire even greater confidence.
Mobile is the new search tool
It is also highly recommended that your website be mobile friendly. According to Smart Insights, about 48% of consumers start product/service research via mobile on a search engine, with 33% going directly to the site they want. Based on comScore research, people with mobile phones today on average spend 69% of media time on smartphones. With such a long period of ‘screen’ time, SMEs should utilise digital tools to provide the best mobile experience.
Google is the ‘King of Search’, the reigning single most used search engine in the world. Internet users want simple and relevant search results to load efficiently on their mobile phones. A well designed and mobile-friendly website will draw in the appeal to visitors to continue their exploration journey on your website. Mobile branding is the new way to capture the attention of internet users.
Drive targeted traffic with paid advertising
Website with Search Engine Optimization is essential as Google search engine is the most used search engine. Learning about the online lead generation cycle may be daunting but it is a must do task to gain new leads. Get essential contact details of prospects that are interested in your products or services with online lead generation is not that complicated.
Google AdWords Management is one of the most low-cost methods to get new leads. Visitors using Google search are usually higher on intent and thus tend to convert better. SMEs should consider investing in targeted paid advertising to build branding and appeal to a targeted audience.
SMEs rarely have the resources of larger businesses, therefore having a website is a simple yet crucial way for business growth. Online marketing is a very practical lead generation channel for SMEs as compared to untargeted traditional offline marketing. SMEs need to constantly re-evaluate your online digital presence with a Digital Health Check. SMEs who have not started your website may wish to kickstart your digital journey with a website which will help your business to gain a consistent flow of leads online which are qualified and cost-effective.