03 / Apr 2018

SuperAnt — Official Digital Partner of MIFB 2018


SuperAnt — Official Digital Partner of MIFB 2018 Tuesday April 3rd, 2018Leave a comment

As the global food demand grows along with the growth of human population, the industry is challenged to feed an estimated 9.8 billion people by 2050. Consumers today expect more from the food industry because of our daily interactions with food. Advancement of technology is empowering consumers with new access to knowledge about our food and beverage choices.

The F&B sector as a whole sees a larger trust increase, as compared to its sub-sectors. Nevertheless, there is a rising demand among consumers for companies today to be transparent and authentic. Consumers want companies to listen, to have ethical business practices, to provide high-quality products and services.

In other words, the food systems are shifting from being supply driven to being demand driven. Are food companies today equipped to fulfill the demands of modern and future consumers? Check out Malaysia’s leading food & beverage trade event, the 19th Malaysian International Food & Beverage Trade Fair (MIBF 2018) to get all the latest relating to the food industry. Come and draw insight of our future food industry and embrace innovative breakthroughs!

MIFB 2018 – Connecting the Right Leads for Fruitful Results

MIFB 2018 will be held from 27th – 29th June at Kuala Lumpur Convention Centre (KLCC). An annual event, it is Malaysia’s longest running food and beverage industry event.

Looking to stay on top of changing customer needs? MIFB 2018 will give you insights into the newest within the F&B industry. Discover the developing trends of emerging consumer demand for products at this event. Come and meet food producers, manufacturers, and clientele from across Europe, Middle East, Asia, Africa and the US.

MIFB 2018 will feature 4 main segments within the exhibition floor:

Besides that, there will be a special segment called the International Halal Village which will steer Malaysia as an International Halal Hub for F&B businesses. Also a collaborative section with Halal Media Japan, it is designed to connect halal food producers, traders and business leaders with international industry players that are sourcing for halal products or looking to expand their businesses in this area. MIFB 2018 aspires to connect key players of the food industry with the right leads, elevating the food industry as a whole.

Discover over 10,000 products from various markets

MIFB 2018 is the perfect venue and platform to connect with over 550 exhibitors from more than 50 countries. Visitors can anticipate confirmed attendance of Country Group Pavilions from South Korea, Thailand, China, Taiwan R.O.C., Sri Lanka and expect many more key industry players from around the world. From manufacturers, bakers, importers, exporters, caterers, butchers, restaurateurs, wholesalers, retailers, grocers, delicatessens, canned food, chilled and frozen food, dairy products, food ingredients, fresh produce, halal food, health and organic food, herbs and spices, meat and poultry, processed and convenience food, seafood, snacks, wine and spirits, confectioneries, chocolates, sweets, condiments and sauces, drinks and beverages, lab test, POS System, this is the real summit point of the world’s food industry!

Why should you attend MIFB 2018?

An event that seeks to create a big ripple in the food industry, this 3-day trade fair offers:

  • Business Matching Sessions: [One-to-One Business Matching Session] facilitating exhibitors and buyers through sourcing and identifying business partner potential, expanding their market globally.
  • International & Local VIP Buyer Programme: connect top-tier buyers with MIFB exhibiting companies, creating potential business opportunities.
  • Trade Talks @ MIFB: listen to industry leaders and learn about the latest in the food industry, discover new F&B business opportunities, innovation and technologies.

MIFB 2018 is an exclusive traders only event, please pre-register before 25th June 2018 to get a complimentary pass and show directory! Interested to be part of Malaysia’s leading Food & Beverage trade event? Book your booth placings here.

SuperAnt as MIFB 2018 Official Digital Partner

SuperAnt will be providing seamless Digital Check-in to all exhibitors and visitors using IoT solutions. Besides that, SuperAnt is offering full Digital Health Check to 100 participating booth exhibitors as well as event visitors throughout the 3-day event.

SuperAnt’s Digital Health Check (DHC):

  1. Evaluates a company’s digital assets performance e.g. website, social media
  2. Generates digital scores comparing to market/ industry benchmarks
  3. Pinpoint one’s digital presence and exposure

Overall, this DHC is able to help businesses discern their digital journey and help determine their digital marketing ROI quality. SuperAnt is a technology company that provides Digital Advertising & Marketing and Digital & Technology Solutions.

Correspondingly, SuperAnt strives to optimize the access to technology for everyone by helping businesses to Go Digital and to connect ASEAN businesses to the world. Mark your calendars, see you at MIFB 2018!