29 / Jan 2018
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SuperAnt signs MoU with Eget China

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SuperAnt signs MoU with Eget China Monday January 29th, 2018Leave a comment

SMEs in Malaysia are able to carry out more cross-border e-commerce through the world’s first Digital Free Trade Zone (DFTZ). This sets another milestone achievement for Malaysia’s international trade!

SuperAnt’s Chairman Dato’ Haslah (fourth from left) and Eget’s Managing Director Zheng Fei (third from right) exchange the signed MOU on China-ASEAN Cross Border Ecommerce in the presence of YB Datuk Seri Ir. Dr. Wee Ka Siong, Minister in the Prime Minister’s Office (fourth from right). Accompanied by SuperAnt’s Vice Chairman Dato’ Lee Tian Hock (middle), (from left) Director of SuperAnt Mr. Teow Kim Siong, Managing Director of SuperAnt Mr. David Lim, CEO of Secretariat for the Advancement of Malaysian Entrepreneurs (SAME) Mr. Neil Foo, (from right) Eget’s Marketing Director Mr. David and Eget’s Business Development Director Mr. Jacky Tse.

On 5 December 2017, SuperAnt signed a China-ASEAN Cross-Border Ecommerce Memorandum of Understanding. Witnessed by Minister in the Prime Minister’s Office of Malaysia YB Datuk Seri Ir. Dr. Wee Ka Siong, the event will be driving cross-border e-commerce between China and the ASEAN region. SuperAnt’s partnership with Eget Information Technology will contribute to new heights in the trade relations between Malaysia and China. The event was held at the Hangzhou Shangri-la Hotel.

Response to China’s ‘One Belt One Road’ Initiative

SuperAnt currently has four operation offices in ASEAN (Malaysia, Indonesia, Thailand and Singapore) that can assist Chinese merchants who intend to carry out their business ventures.

Also, a response to the ‘One Belt One Road’ initiative launched in 2013 by Chinese President Mr. Xi Jinping, this MoU will create opportunities for more co-operation in cross-border e-commerce trade between the two nations. Datuk Seri Wee Ka Siong supports the collaboration as it creates business ventures into China and the ASEAN markets. Chairman of SuperAnt Dato’ Haslah, said that the key to a successful cross-border execution is to identify suitable markets. Hence, it is vital to have a local partner to assist in regulatory issues, language barrier and scaling. It is easier to build brand reputation and trustworthiness with a local partner that is well equipped with local knowledge and experience.

YB Datuk Seri Ir. Dr. Wee Ka Siong addressing local and foreign medias at the MoU Ceremony at Shangri-La Hotel, Hangzhou 杭州香格里拉饭店.

Leverage on Reputable Partners

SMEs of Malaysia should leverage on reputable partners and expand their business domains into the China market. Technology company SuperAnt have solid experience in digital marketing and big data while Eget, the first public listed e-commerce service provider in China, holds a strong reputation in e-commerce and online consumer product sales. The synergizing of these two companies will definitely elevate cross-border trade and improve trade relations between Malaysia and China.

SuperAnt currently has four operation offices in ASEAN that can assist Chinese merchants who intend to carry out their business ventures. Additionally, SuperAnt is able to provide localised content and services for a smoother business execution in Malaysia, Indonesia, Thailand and Singapore. This partnership will be opening up a broader selection of goods and item choices for consumers in China and the ASEAN region too.

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